radio, radio

fig.1 Radio, picture of

It has been called the "theater of the mind." "Marconi's miracle." And, most commonly of all, "that $#@!ing noise."

It's cheap. It's effective. When it's done right, it can be the workhorse of smart media plan, even in these cyber-centric times. (Best of all, for someone who spends a lot of time--O.K., ALL the time--talking to himself in funny voices, it's proven a good fit.)

Yes, here at bendeily.com we are indeed bullish on radio. So here's a sampling of spots across a range of categories (that's ad-speak for "different stuff"), just to demonstrate that radio--even retail radio--doesn't have to, well, suck.