Talk about ephemeral. I used to think
it was rough the way traditional media stuff came and went. Then I started to experience how quickly one's creative efforts
can vanish off the interwebs.
I mean, after having worked on scores of sites--and a gajillion
online campaigns--in the last few years, man, I routinely find myself scratching my head about where they all went. I suppose
it's the nature of a medium that's constantly in motion: no matter how great the site, it gets updated. And that cool animated
banner series you did? Here today, gone tomorrow. (There there, don't cry. It's in Internet heaven now, now...along with everything
from my "Webby"-winning Oral-B website, to my fave CBS Radio campaign...)
But courage! We muddle on. In terms of interactive bona fides, don't forget: you're on MY website right now, sucka. Are
we not interacting? Not to mention, can you even deal with my SEO?
So: here's some intertubes-based bits from the last few years that are (1) particularly dear to my heart, and (2) still
extant in one form or another.
BRAND NEW:
PETA - ask your doctor (released as "viral")
PETA
asked us to work up a parody pharma-type ad about the environmental and health impacts of meat...and it was fun. :-) Unfortunately,
the sound mix is all f*cked up, if you ask me.
Well, anyhoo.
The "official" posting was at about 40,000 views (so far) after a week or so, I think. Not chocolate rain, but not too shabby.
BRAND NEW:
OnStar - the new onstar.com
Spent
the better part of a year of my life working on creating this thing...so now, by immutable logic, I demand to know: where's
my lousy t-shirt? :-)
(Never before worked on anything quite on this scale, or level of complexity--even while in the
salt mines of Microsoft. If you're not an OnStar user, obviously, you can only access the non-logged-in portion of this site...still,
there's some cool sh*t in there.) P.S.: depending on yr IP addy, you may still get the old site in these early months of the
launch. Patience! :-)
A
pre-Twitter, Twitter-esque attempt at a free-form on-line conversation. And yes, er, I "wrote" it. (All 15 words, ahem.)
Oddly addictive.
Took forever to get up, but I really think it looks great.
NEW:
first wind--site & multimedia
We were privileged to get to build this brand from the ground up. And that included
getting this site up and running...including the media center, which we sold 'em on and began to stock with videos. Clean
power needs all the help it can get, folks.
CBS
RADIO:
radicallyconnected.com
(B2B promotional site)
MICROSOFT:
Office
Online
Um, point of order: if it's online...but static...is it still "interactive"?
We'll leave that to the judges and the philosophy students.
MICROSOFT
"New
Era"/Office
:15 PRE ROLL "vending machine"
(Re-edited w/Dennis Pepa, from existing TV footage.)
