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NOTE TO CIVILIANS: In the glam-fabulous world of advertising, one's portfolio of work is called "a book." Traditionally
it showcases the work of which one is most proud, or that which is thought most likely to generate interest from a potential
employer. Of course, in the case of those whose careerist impulses are sadly underdeveloped (er, yours truly), a "book"
consists of the favorite bits that somehow he's managed to actually hold onto without spilling coffee or beer on them. Or
losing them entirely.
Anyhoo, what follows is a sample of the stuff I sometimes include in my "book." (NB:12/09/07: I should winnow
this down, I know...lately, it's been getting crowded down here lately.) :-P
intangible print
O.K., O.K., we all agree: print is meant to be, well, printed. Ideally, you'd be holding my print book in yer delicate, graceful
hands. However, I'm not such a crank or a luddite as to not provide digital versions of some of my faves, so here they are.
It's so tempting to ramble on, presentation style, about print work. I shall bite my tongue. Except to say that even the
couple of examples of unproduced "spec" work here WERE, in fact, bought by real, live clients...even if they then
got fired and/or went bankrupt before the stuff made it into print. O.K., now I wish I hadn't said anything.
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BRAND NEW:
First Wind
We came up with the name. Designed the logo. And now we're doing what we can to create a genuine brand for an innovative American
wind energy company.
Now that the majority of my work is centered on renewable/alternative energy--after years of
selling toothbrushes and beer--I gotta say: it makes one hell of a difference every day to know that what you are doing actually
CAN help to save the world. :-)
Heaven knows, I'm grateful to be a part of fighting for something that actually matters.
| AD: Kristin "Carbon Neutral" Collins |
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| (VISUALS: actual First Wind projects, from Maui to Maine...) |
>>click here to download entire campaign (pdf)
LoJack
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| Campaign AD: Patrick Sperry, Master of tha Raster |
William Hill
("Distressed vines. Extraordinary wines.")
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| (Sorry the body copy is so $#@! small...) |
24 Hour Fitness
"Supermodel" Nikki Taylor flexes Biafran biceps for this branding campaign. The shoot, which included some pretty
awful TV, was interesting. (Long story for another day.)
American College of Physicians
| No antibiotics for you! |
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AIDS WALK
They liked our local (SF) campaign so much they took it national. Fer a while.
BrandAmp
One-off for a dot-com that sought to put us all out of business. But hey, there IS a certain appeal to their pitch. Well,
thank goodness it didn't work out.
COLORFORMS
They ran in REDBOOK. The background color, well, that was a coincidence.
Union bank of California
| Doing what I can with a "testimonial" campaign. |
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Silverstein Properties
| Silverstein is buying and refurbing 575 Lex... |
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| ...mmmmm. Carpet fumes. |
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| AD: Kristin "Coop" Collins. |
FOODINI'S
Chevron chose this for the launch of a new "fresh meals" thing, planned to be in their existing service stations.
Um, I still haven't seen one.
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Dark Carnival
California Olives (trade ad)
| No olive puns appear in this ad. Promise. |
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Coalition to Stop Gun Violence
CBS RADIO
| The more things change... |
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| (and so forth...) |
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| Campaign AD: Pat "The Gat" Sperry. |
Clos Du Bois Winery
These are some of my favorites, of a zillion similar executions...
(We eventually ran out of French phrases. Thank God.)
American College of Physicians
| If you're old enough to understand this ad... |
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| ...you're, like...old. |
>>Check ACP out the radio campaign over on tha "radio" page...
Twisted Tea ("For a slightly twisted world.")
We worked like maniacs to win the account. Beat out a bunch of agencies to do it. The, I swear, barely 8 weeks later or something,
we resigned the account. No doubt, for a host of legitimate reasons. I'm just saying is all. I reckon this is why I am not,
nor will ever be, a CEO. :-)
Anyway, it would have been nice, wouldn't it? Welcome to the glorious world advertising.
| All true facts...for a slightly twisted world. |
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| (Of COURSE they're all true. I mean, the internet doesn't lie, right?) |
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| (Campaign AD: Joanne Dixon. |
Digital Island
We did a whole "journalistic"-type campaign, with anxiety-provoking e-biz situations...Ah, me. Remember the turn
of the century? :-)
PTC (Parametric Technology Corporation)
In a potentially complicated B2B offering, these guys decided to make their CAD software scalable to ALL different sized businesses.
Um, visual metaphors to the rescue.
>>On to the RADIO page, eh?
>>Or TV, perhaps?
>>And then, there's always online...
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Ah, yes! Just as Luke Sullivan warned us...it's the yellowing ad from COLLIER'S...
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![smokestacks.jpg](/imagelib/sitebuilder/misc/show_image.html?linkedwidth=actual&linkpath=http://www.bendeily.com/sitebuildercontent/sitebuilderpictures/smokestacks.jpg&target=tlx_new&title=AD: Kristin "Carbon Neutral" Collins)
![uboc.jpg](/imagelib/sitebuilder/misc/show_image.html?linkedwidth=actual&linkpath=http://www.bendeily.com/sitebuildercontent/sitebuilderpictures/uboc.jpg&target=tlx_new&title=Doing what I can with a "testimonial" campaign.)
)
